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January 29, 2003
By: TOM BRANNA
Editor
The Gillette Company, Boston, MA, unveiled a new television advertising campaign that will emphasize the Oral-B brand’s technological innovation, clinical superiority and equity with dentists. The campaign will debut in North America on Feb. 3, 2003. The message will be reinforced in individual product-focused spots later this year, according to executives, such as the new CrossAction Vitalizer and CrossAction Power toothbrushes.The new ad combines high-tech imagery of Oral-B dental expert...
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